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Aurora Partner Program Overview
Aurora Partner Program (APP) is designed to foster strong, mutually beneficial relationships with businesses that share our commitment to delivering top-tier solutions and services. We aim to provide our partners with the resources, support, and rewards needed to grow their business and achieve success.
Partner tiers
To cater to different types and sizes of businesses, our program offers three partnership levels:
Certified Partner
Entry-level tier
For companies beginning their journey with us.
Benefits
Access to essential resources, marketing materials, and product updates.
Advanced Partner
Intermediate tier
For companies with a proven track record and growing commitment.
Benefits
Enhanced training programs, greater discounts, co-marketing opportunities, and access to demo equipment.
Elite Partner
Top tier
For highly committed partners with significant business growth and strategic alignment.
Benefits
Maximum discounts, personalized support, priority access to new products, exclusive events, and participation in pilot programs.
Program Benefits
Each tier offers a range of benefits to support our partners:
Training & Certification
- Access to comprehensive online and in-person training sessions.
- Certification programs to enhance partner expertise.
Marketing Support
- Co-branded marketing materials and campaigns.
- Market development funds (MDF) to support joint marketing activities.
- Listing on our partner directory.
Technical Support
- Access to our technical support team.
- Regular technical updates and webinars.
- Dedicated technical account managers for higher-tier partners.
Sales Support
- Pre-sales and post-sales support.
- Access to demo units and evaluation kits.
- Joint sales calls and business planning sessions.
Incentives & Rewards
- Performance-based rebates and incentives.
- Recognition programs and partner awards.
- Access to partner-exclusive promotions.
Requirements for partners
To ensure a fruitful partnership, we expect our partners to meet specific criteria:
Training & Certification
- Completion of initial and ongoing training programs.
- Achievement of relevant certifications based on partnership tier.
Marketing & Promotion
- Active participation in co-marketing activities.
- Promotion of our solutions through the partner’s marketing channels.
Sales Performance
- Meeting minimum sales targets and growth objectives.
- Regular participation in joint business planning sessions.
Requirements
| Certified Partner | Advanced Partner | Elite Partner | |
|---|---|---|---|
| Agreement and NDA | Yes | Yes | Yes |
| Trained and Certified Staff | 1 | 2 | 3 |
| Dedicated Sales Team members | No | Yes | Yes |
| Project Registration | Yes | Yes | Yes |
| Annual Minimum Number of projects | 3 | 8 | 16 |
| Marketing Plan | No | Yes | Yes |
Benefits
| Certified Partner | Advanced Partner | Elite Partner | |
|---|---|---|---|
| Access to Training and Certifications | Yes | Yes | Yes |
| Demo Discounts | Yes | Yes | Yes |
| Partner Pricing | $ | $$ | $$$ |
| Project Protection | Yes | Yes | Yes |
| Market Development Fund | - | Yes | Yes |
| Sales Leads | - | Yes | Yes |
Conclusion
The Aurora Partner Program aims to create a mutually beneficial ecosystem where partners can thrive and grow alongside us. By providing comprehensive support, training, and resources, we ensure that our partners are equipped to deliver top-notch security solutions to their clients. Join us in shaping the future of security technology and delivering peace of mind to customers worldwide.
How to join
Joining our Partner Program is simple and straightforward. Start by submitting your application with relevant business details. Once reviewed and approved, you’ll receive onboarding resources, initial training, and ongoing support to help you succeed as a partner.
+1 (647) 694-3907
info@auroratec.ca
175 Melvin Robson Ave. (Aurora Mills) Unit 4, Aurora, Ontario L3G 4B9
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